Zapier

Zapier operates an automation platform that connects AI systems to more than 9,000 business applications. The company describes itself as "the control plane that connects any AI to any tool," targeting organizations that want to build, deploy, and manage AI workflows at scale.

The platform spans everything from simple, rule-based automations to autonomous AI agents that continuously take action across business tools. Features include connecting multiple AI models (Claude, ChatGPT, custom models via MCP and the Zapier SDK), AI agents for tasks like lead scoring, document processing, and ticket routing, and enterprise governance features such as endpoint-level restrictions, role-based access control, and audit logging. Workspace delegation lets teams build automations within defined organizational guardrails, while real-time monitoring supports SOC 2 Type II, GDPR, and CCPA compliance.

The business model is freemium with paid enterprise tiers. According to the company, more than 3 million businesses use Zapier, with pricing tied to actual automation usage - AI is used and billed only where it's actually needed.

Zapier was founded in 2011 and was one of the first companies to make no-code automation accessible to a broad audience, long before the term "no-code" became a common marketing label.