Airtable

Airtable operates a platform that lets teams build custom business applications by combining database functionality with an intuitive, spreadsheet-like interface. The company describes itself as "the system of record for companies building what's next."

At its core, Airtable offers a structured data management system that bridges traditional spreadsheets and relational databases: users can organize information, create relationships between data sets, and build workflows without needing coding skills. Key features include AI-powered app building, where an application is described in plain language and the system generates the needed data structure automatically. Automations handle recurring tasks like approvals and follow-ups, while "Interfaces" create custom views directly from the underlying data. "Agents" act as automated workers that carry out defined tasks within applications on their own, complemented by reporting and analytics tools.

The business model is a tiered subscription. Airtable targets enterprise customers across various departments - product, marketing, operations, sales, and HR - positioning itself as infrastructure for departmental workflows rather than a single-purpose tool.

Airtable was founded in 2012 and played a major role in establishing the "no-code database" category - a market in which numerous competitors, including Notion and Smartsheet, have since become active.

Airtable is often used by teams that couldn't find a suitable fit between a simple spreadsheet and a full relational database.